Keeping in mind that your website is your brand, it is important to understand your business goals and objectives. Far too often companies develop websites that are not in keeping with their established brand. Visitors to your site will quickly size you up and move on if you do not communicate the information they expect to find.

This discovery process is key to connecting the departments in your company that are responsible for different aspects of day to day operations. Getting input from Marketing, Sales, Customer Support and others will insure no aspect of your customers needs are left un- represented.